This was a big project for me with a very tight turnaround window. UOMA is a concious beauty company that amplifies women of all colors, shapes, sizes, and backgrounds. Everything about what the brand stands for resonated with me. The prompt for this project was 'desert vibes', and oh boy did we bring the desert. Through a thoughtful combination of stock footage and their self provided behind the scenes model shoot, I was able to bring their vision to life. Unlike most of my projects, this was not made for social media. This specific treatment was done for instore displays, to be launched for their campaign across department stores in the United Kingdom. 30 seconds. No music. Just a vision, four aspect ratios, and excellent communication from all sides.

“In life, as in art, the beautiful moves in curves.”

Edward G. Bulwer-Lytton